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MOBILE BILLBOARD ADVERTISING STATISTICS
Bicycle Billboard Advertising is one of the newest and most unique forms of Mobile Advertising/Outdoor Advertising.
DID YOU KNOW?
94% of respondents recalled mobile billboards with an amazing 80% recall of specific ads.
–(Source: Product Acceptance and Research, Inc.)
Mobile Billboards resulted in an increase of sales of 107% versus a 54% increase for static billboards.
–(Source: Product Acceptance and Research, Inc.)
“Mobile billboards boost name recognition 15 times greater than any other form of advertising.”
–(Source: European Outdoor Advertising Assoc.)
“Billboard displays using motion have been determined to be the most effective advertising in both
product sales and consumer awareness.”
–(Source: The Point of Purchase Institute, Washington, D.C.)
“Mobile advertising generates 2.5 times more attention than static billboards.”
–(Source: Perception Research)
” In the out-of-home advertising industry, mobile billboard displays are the most effective form available
boosting product and name recognition fifteen times greater than anything else available!.”
–(Source: The European Outdoor Advertising Association, Zurich, Switzerland)
“Our study measured consumer awareness and sales between static billboards, mobile billboards, and no billboards.
43% of the respondents recalled the static billboards over no billboards. However, 94% of the respondents recalled the
mobile billboard, but in addition, 80% recalled the specific advertisement. Of even greater importance, static billboards
resulted in an increase of sales of 54%, but mobile billboards resulted in an increase of sales of 107%!”
–(SOURCE: Product Acceptance and Research, Inc. Washington, D.C.)
“Many advertisers have pointed out that traditional forms of advertising have become less effective in reaching their consumers,
especially the lucrative 25-35 year old demographic. They are out and about and when they are at home, they’re either in front of the computer or usually watching cable (digital) television. It has really segregated the market and forced advertisers to look at creative solutions.”
–(SOURCE: Caroline E. Mayer, The Washington Post.)
96% of viewers say mobile billboards have more impact than static billboards.
–(SOURCE: American Trucking Association and 3M)
“OUTDOOR GETS RESULTS” …so say consumers surveyed within a recent Arbitron study.
Through seeing an outdoor advertisement:
61% learned about an event
53% learned about a store they later visited
52% learned about a restaurant they later visited
47% noted or were reminded to listen to a radio station
29% noted a website
